| It's
a bold claim I know. For the first time, I am divulging
my secret weapon to making money from every word I write. This
is amazing on many counts because not only there are almost none
other writing professions that pay in the thousands of dollars,
this might just be the 'missing link' you need to be able to sell
anything AND everything...
The
Psychology Behind Writing A Copy That Wins...
When I wrote my
first copy, it was daunting. It was intimidating. I had absolutely
no experience with selling prior to that, and with expert copywriters
bragging about how many years of experience they have under their
belts in their profiles, I honestly felt very belittled and de-motivated.
(Now you know
I didn't start off being a guru or expert of sorts.. nor was I
exceptionally talented...)
So I spent my early
days reading dozens of other people's sales copies and writing
several on my own just to get some 'hands on' experience. I surveyed
every successful sales letter under the microscope and I came
to a revelation...
It's
Really A Mastery Of Words.
The truth may be
shockingly simple but I learned that what makes some sales letters
convert like gang busters and the rest perpetually fail at their
job is because of this mere difference: how well can YOU master
words?
I learned that the
best sales letters are what they are because they have the best
choice of words. And the sales letters that did embarrassingly
poor are owed to having a poor choice of words!
This interesting
yet incredible observation changed the way I wrote copy forever.
Another
Revelation:
years of experience is of little relevance your success! Look,
it's all about the results. When you master words, you master
persuasion. It's that simple.
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